What Would You Pay For Paste?

No, not the gooey adhesive made from water and flour that you used in grade school. That stuff is free... and delicious.
I'm talking about Paste, the music magazine that comes with a free CD of tunes with each issue. Like Radiohead, Paste is betting that if readers name their own price for a subscription, they will become long-time subscribers, and maybe even buy the stuff that advertisers promote in their pages (because that's what it's all about anyway). Until November 10 (I think), you can subscribe to Paste at whatever price you want. The only thing is, you have to pay something, even if it's a minimum $1.

And if you pay more than the $19.95 Paste typically offers for a one-year subscription, you will be thanked in print in a future issue of the magazine, on a page that can be torn out and framed. Then you can tell all your friends that you were in Paste, and you wouldn't be lying this time.

Here's the story:
The campaign came about from a casual conversation at the Paste offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great.
“We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us?” explained Paste president and publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with Paste, they turn into loyal readers.”

Get yer Paste here.