A lyric in the Arctic Monkey's "A Certain Romance" says, "There's only music so that there's new ringtones." Seems they were on to something there. According to Billboard, the major labels are betting their money that what the public wants more than anything (like oh, say, good music) is ringtones. So they are getting ready to launch the "ringle," which combines the mostly defunct single format with ringtones. Each CD ringle will contain three songs--a current release, probably a remix of that tune, and perhaps a "B-side" release--along with one ringtone. "The idea," says Billboard, "is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon."
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